Job Circular for the post of Assistant General Manager (Brand) at Molla Salt (Triple Refined) Ind. Ltd. – May 2022

May 23, 2022

Job Summary

Published on: 23 May 2022

Vacancy: Not specific

Employment Status: Full-time

Experience: At least 10 year(s)

Gender: Only males are allowed to apply

Age: Age at least 35 years

Job Location: Dhaka

Salary: Negotiable

Application Deadline: 5 Jun 2022

Job Context

We are looking for an experienced Assistant General Manager-Brand to help us to build our brand and raise the brand awareness. He will work across the company all departments of our organization to find what makes us unique and communicate it with our society.

Job Responsibilities

Analyze brand positioning and consumer insights.
Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL) and (TTL)Through the line activities.
Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
Be creative and produce new ideas and concepts.
Handle Special projects Product Development and ensure the launch plan for the brand.
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Planning & implementation of different types of project activation
Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
Organize and implement consumer and trade promotional activities.
Maintaining knowledge of industry best practices and new technologies for future development
Develop annual plans and budgets for the brand activities
Ensure that the brand focus/ positioning is well maintained through all media, PR activities and POS all locations.
Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities
Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
Maintain strong relationship with internal and external customers including vendors, suppliers, dealers, retailers.
Must have vast knowledge in advertising and promoting the products and strengthen organization’s brands by using Digital marketing. Social networking/ platform.
Any other job assigns by the management team time to time.

Employment Status

Full-time

Workplace

Work at office

Educational Requirements

Master of Business Administration (MBA) in Marketing

Experience Requirements

At least 10 year(s)
The applicants should have experience in the following area(s):
Brand Management, Digital Marketing
The applicants should have experience in the following business area(s):
Food (Packaged)/Beverage, Group of Companies, Manufacturing (FMCG)

Additional Requirements

Age at least 35 years
Only males are allowed to apply
Experience Requirements : 10 to 15 year(s)
Proven working experience as Brand Manager.
Analytical skills and attention to detail

Job Location

Dhaka

Salary

Negotiable

Compensation & Other Benefits

As per Company rules.

Job Source

Bdjobs.com Online Job Posting.